About us

Punk Rave ten years old
Founder information of Punk Rave:
Designer: Jin Zhiyi (Joey Kim)
Nationality: Chinese/Korean
Graduated from Baewha Women’s University
PUNK RAVE brand CEO/ Design Director
Founded the brand of PUNK RAVE in 2006
Founded the brand of PYON PYON in 2010
Founded in China fashion series team in 2012

Design Concept

Decorated with costume, inspired with behavior to meet those people with same”No depressed, never slavish” punk feeling just like PUNK RAVE.
PUNK RAVE Gothic romantic classicism feelings are spelled with the punk-like rebel's strong personality, combined with the contemporary characteristics of the scenario to imagine, design a distinct personality fashion clothing, also hope to through fashion arts to inspire behavior, and to meet those people with same“No depressed, never slavish”punk feeling just like PUNK RAVE.


Mainly for all-age communities who love Gothic, Lolita and Punk style in the Asian culture.
He or she are in love with the expression of extreme emotion, extremely good can also be extremely dark, under seemingly arrogant exterior face is a strong heart that is willing to listen but don't want to follow and love life.

PUNK RAVE ashes series, “PUNK”’is a kind of spirit, on behalf of ideological emancipation and against the mainstream. "RAVE" is refer to roaring shouts in English meaning. So it isn’t difficult to understand the origin of the name “PUNK RAVE”it means: Don’t care about others eyes but just brave to be yourself. And, the "ashes" is the General designation of professional players in the game. Plus PUNK RAVE design concept, it refer to people who loves the culture of Gothic punk,lolita deeply.

The ashes series monologue
Selfish, pompous and not easily accepted by the others. But to those who like it, it has great symbolic meaning, is the most directly comparison and shouts to the heart of beauty and personality

On certain occasions, you can choose retro mysterious Gothic style, or wild punk spirit, even the magic sweet Lolita, through those three different design styles to express your understanding and views of the environment under different states.


“ I like black, it's because I love life more than anyone else”
I was obsessed with all the dark elements, but this doesn’t mean to I chose it ...But just use it to think of what is the real meaning of life. It reminds me treasure and enjoy current life at some point.

“Don’t care about other people’s eyes, I know who I am”
No depressed, never slavish, have courage to express ourselves and to be wholly whatever we are. Listen roar to life status from inside mind, even though it sounds with some aggression.


"The fairy tale was an own story made up by adults.”
If learn to face the reality is the cruel we have to face when we grow up to adults, we just want to treasure the fairy tale color that was broken by the reality in a cruel world.

The reason why we create a separate new brand “PYON PYON” for LOLITA style from PUNK RAVE Ashes series is that no matter the starting point is good or destroy, lively or quiet, she never changed the original intention which is hoping for a better thing. This is the obvious difference compared with another two styles. At design point of view, fixed form but used the emotion of color as well as lace to emphasize the girl yearning for beauty, to convey to the world the kind of morbid kind of paranoid.


The Fashion Series


Mainly for 16-35 oriented young people
He/she always knew what they wanted to be out of the ordinary, intelligent and independent character made them different but not to be isolated with people. It is an ultimate embodiment of perfect integration into life and to be themselves at the same time..



Fashion (daily) series divided both feeling of retro style and punk, also known as "vintage" and "Rock".

    Retro style features: combined with the Gothic, or elegant Gothic Lolita dark element, To emphasize clothing do the old "past tense" age, then emphasized that clothes do the old "past tense" age, the traces of time reflecting on the clothing, beauty is emphasized based on old feelings.
Punk style features: Combine with punk idea, unwilling to mediocrity, eager to vindicate mind, through exaggerated profile design, changing details, Unique character of amplified fashion.Who wears it can give people a cool fashion attitude and indicates the current position or a certain state.



Founded in 2006, PUNK RAVE Ruier Clothing Co.,ltd is the earlier PUNK, GOTHIC, LOLITA style Asia design clothing famous brand in China. we are an apparel company dealing with the produce, design and selling of the product, we have our own design team and production supply chain.

Punk Rave supply clothing both for women and men, main products include t-shirts, shirts, dresses, skirts, coats, pants, sweaters and leather accessories and so on. Products are mainly exported to Europe and other developed countries, nowadays there are about 23 Regional agents and cooperation partners in the word which supply abroad-ashes-series product lines,including the United States, Russia, France,the United Kingdom,Germany, Poland, Spain,Switzerland, Finland, Norway, Italy, Japan and Korea etc and continues to expand, We are looking for friends in the same camp to join us and create a more complete PUNK RAVE culture together sincerely!

Punk Rave Qualification:More>>

Contact us: manager@punk-rave.com